The First Step is a domestic abuse support service in Knowsley. They provide refuge, community support and independent advocacy for survivors. They had a campaign film ready to go and a clear need to reach people in their area, but getting sensitive content like this seen by the right people on social media takes careful work. The targeting has to be precise, the content has to feel safe to engage with, and the creative has to earn attention without sensationalising something deeply personal.

We adapted the campaign film into multiple formats built specifically for social. Different lengths, different aspect ratios, each version designed to work where it would actually be seen. We ran two campaigns. The film launch drove over 8,000 landing page views and the content clearly resonated, people saved it, shared it, came back to it. The Mother's Day campaign, timed around a moment that hits hard for many survivors, reached a 18.99% CTR. Website traffic increased by over 1,000% and across both campaigns we saw more than 118,000 engagements. For work this sensitive, those numbers mean people are not just seeing it. They are stopping, reading and reaching out.