Society Member Club had something exciting on their hands. Two gyms, one functional fitness and one BJJ, coming together under a single brand. The vision was there but the identity needed building. They needed a brand that captured what made this combination different, content that matched the energy of the space, and a paid media strategy to get it in front of the right people locally.

We went deep. Brand identity, tone of voice, visual system, all built from the ground up. Then we moved into content, shooting and producing everything they needed to launch with. Once the brand was ready, we built their Meta ad account and started testing. We experimented with formats, tried different creative angles, ran video and static side by side to see what their audience actually responded to. The top performing ad hit a 6.2% CTR, about three times the industry benchmark. One campaign brought in 60 leads in a month. Website visits reached over 5,000 in 30 days. We are still finding new ways to push it. Different channels, different hooks, always learning what lands. For a brand that didn't exist a few months ago, in a small catchment area, with a modest budget, the results keep proving there is plenty more to come.