Unprofitable ad spend, turned profitable.
Commercial
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Background

When Playwright Gin came to us, the maths wasn't working. The previous agency was spending steadily on Meta ads but the returns weren't there, less than 30p back for every pound out. Great product, loyal early fans, but nobody was making any money on the marketing.

5x
Return on ad spend
82%
Lower cost per sale
3.3x
Sales on a smaller budget

What happened

We rebuilt the creative, sharpened the media plan, and gave Playwright's website a proper tidy so the people clicking the ads actually wanted to stay. Sales tripled. Every pound spent started returning real profit instead of losses. Louis told us he was breaking monthly records. Honestly, the gin was always good. We just made sure people noticed.

Since working with Green Light Pictures, our monthly sales have trebled. What's impressed us most is how quickly they understood the brand and turned that into ads that actually convert. The creative feels authentically Playwright, not like something off a template. They're easy to work with, they move fast, and the results speak for themselves.

Louis Constantinou, Founder, Playwright Gin

Let's build something that sells.

Start with a conversation. We'll tell you honestly how we can help.

More work