What do you get when Jenifer Lopez and Josh Duhamel have a destination wedding on a tropical island with guests including Lenny Kravitz and Jenifer Coolidge? Well… a hilarious action rom-com where everyone gets taken hostage and the wedding couple has to save the day. With the campaign focused in the Nordics, we were asked to come up with some innovative OOH solutions which would stand out from the crowd. Taking into account the time of year the film was released on Prime (January) we thought the idealistic beach holiday and juxtaposition of the snow in the Nordics at the time, would really make the campaign stand out!