Tasked with bringing Prime Videos brilliant catalogue of shows to three locals Turkey, Poland and Portugal we adapted each countries top shows to create relevant AV and static for this fun campaigns.
Our key aim was to utilise the main characters and drive recognition with Prime and the shows. This lead us to create a fun AV highlighting the different genres on off. This then coupled nicely with OOH and DOOH to deliver Prime tagline "Huge Smiles, Great Value".