When dealing with any locale, we always deep dive into the culture. It’s essential for your creative to be relevant, you can’t reach people’s hearts or change their minds if you don’t understand them.  

So when Prime approached us to collab on the latest Nordic Brand Campaign, well, we did what we love best and deep dived into each locations beliefs and values!

As such, we thought that Sigrid’s “High Five” would bring the perfect energy to spear head this emotional, and cheeky campaign! Bringing together a selection of Primes incredible titles, our AV was structured by punchy lyrics to better connect the clips.
Coupled with our static art, depicting three key titles and their respective taglines, our multi-pronged approach ensured that Prime’s campaign reached its intended audience across all media formats.  

It was an exciting campaign to be a part of, and we enjoyed the challenge of structuring an ad campaign with one message that needed to be interpreted and conveyed in four different countries and placements!